On behalf of Sony Mobile in the Nordics and Baltic’s, we act as a full service agency. When launching new phones, we create the strategic and tactical cross-channel communication as well as customer and consumer events.
To illustrate the unique features and amazing camera of the Xperia Z5, we created the concept ”The World’s Best Camera – in a Smart Phone”. A concept that characterised the entire launch, from the galleries in the sales presentations to photographers that educated sellers and giveaways.
This became one of Sony’s best launches ever, with great synergy across countries. The overall concept was implemented throughout the Nordic’s with local adaptions.