Retail United was commissioned to launch a new concept where the customer could choose from a range of smaller high-quality sausages (and accessories). We would name the product, provide a graphic symbol and sales material for the concept.
The challenge was to make sure that the name, concept and symbol created interest in the store, signaled premium products, and made the final consumer enjoy the offer. The solution became Butcher’s Plate.
We provided name suggestions, logo for the concept, communication devices (store materials, banners, templates, toolkit etc.) and sales materials.
The result stated that 7-Eleven would buy the product and the concept for all its stores. They not only loved the concept and bought it, the 7-Eleven total sausage sales increased by more than 10%.