Sibylla – Swedelicious


When Sibylla were to expand abroad, they needed help to create a communication concept tailored for the Spanish, British, German and South Korean markets. The brand’s values ​​of quality, Swedish tradition and simplicity should be in focus.

Based on the brand values ​​we created a new graphic expression and the concept “Swedelicious”. The concept became such a success that it was introduced as a standard in all markets, including the main Swedish market.