When Sibylla were to expand abroad, they needed help to create a communication concept tailored for the Spanish, British, German and South Korean markets. The brand’s values of quality, Swedish tradition and simplicity should be in focus.
Based on the brand values we created a new graphic expression and the concept “Swedelicious”. Depending on different national conditions, the colour of Sibylla was either red or blue.
The concept became such a success that it was introduced as a standard in all markets, including the main Swedish market.