Sibylla – Beef Grill

Product Identity

Sibylla asked us to help them launch a new product in the Swedish, Finnish, Baltic and English market. It’s a sausage made of 100% beef but looks like a regular sausage and is a completely new addition to the product portfolio.

We created a product name and a marketing strategy, as well as campaign material in store, menu boards and POS-material. The new product has been well received in all markets.