Nero Hornstull

Nero Hornstull

Nero Hornstull wanted to increase the number of lunch guests on weekdays through the businesses in the surrounding area.

In order to reach the desired target group, we presented an attractive unique offer, a personal ”Neighbour card” which stated that you had to pay 95 kr for a lunch instead of the regular price of 105 kr. To get extra speed on the campaign, we took the help of our activation staff and visited all nearby businesses and handed out the “Granne Cards” personally. In addition to the Granne cards, we left a table rider that companies could put in, for example, the lunch room to remind Nero’s menu and offer.

The neighbour cards did not only result in a significant increase in lunch guests, but Nero also received several major requests for AW and catering.