Snuff brand Loop is known for border-crossing flavours in their tobacco-free snuff, as well as eye-catching designs on cans and in advertisements. Border-crossing trade is also an important sales channel for Loop. When the stores on the border between Sweden and Norway opened their doors again after the pandemic, Loop wanted to welcome consumers back. We helped them with a colourful and light-hearted store campaign with happy and welcoming messages on everything from fridges to streamers and end caps.
