Many consumers don’t think about steam ovens — or even know what they are. Even those who already own a steam oven often don’t know how or when to use it.
So when Electrolux approached us to create store activations for their steam ovens and the new airfryer, we decided to make it simple, inspiring, and positive.
Our store activations featured live cooking demonstrations with chefs, engaging POS materials, competitions, and tastings. Rolled out across electrical retail stores in Sweden and Norway, these activations were a hit with customers, store staff, and Electrolux alike.
Client
Electrolux
Case
Launch Campaign – Steam Airfryer and Steam Ovens
