Lambi Household

Household

Lambi Denmark came to us with the need of increasing the sales of household paper. The target group already had a good knowledge of Lambi’s high quality, so we chose to focus on reminding the shoppers about the many situations when the market’s softest and most absorbent household paper could come in handy.

The campaign, consisting of ads and point of sales units, stood out in store in contrast to the cluttered surrounding, inspiring the shoppers to buy Lambi to be prepared for all kinds of situations.