Danone came to us with the challenge of activating their brands in store and were in need of a creative Nordic retail communication agency that would complement and work in the long run with their current agencies Ingo and Åkestam Holst. Today we are responsible for the creative power in the store and provide the units that give Danone more shelf space, which simultaneously activates the brand and thereby increases the sales.
Our first campaign were made for two new products in collaboration with Disney. Our responsibility was to develop the most efficient and creative devices that would make the launch successful in store. By designing the devices with lavish material and blinking LEDs, attention increased while we creatively reached the desired target audience.
