For the second consecutive year, we had the privilege of representing ATG during STL Sommar (The Swedish Trotting Summer Tour) across racetracks in Sweden. Together with ATG, we developed a custom concept to deliver an unforgettable experience for visitors.
Our role encompassed everything from conceptualization and staffing to executing activities that enhanced ATG’s brand presence, improved visitors’ betting experiences, and deepened their connection to the sport. Beyond guiding attendees, we introduced and educated new users on ATG’s app—an essential task in making the sport more accessible through digital tools.
The tour ran from June to August, spanning 26 events at racetracks across Sweden.
